Telkom Kenya has inked a deal with Britam Holdings

to launch a mobile-based insurance product targeting small-scale traders in the country.

The cover, dubbed Life Bila Noma, will see customers benefit from telecom and insurance bundles that include data, voice minutes, SMS, personal accident and last-expense insurance.

“With Life Bila Noma, customers will get their medical expenses covered in case of an accident and in an unfortunate loss of life, Britam will provide a funeral cover.

“As part of our strategy towards building a customer-centric organisation that offers affordable and accessible everyday financial solutions, we are focusing on strategic partnerships that give us access to the underserved markets,” said Britam’s Partnerships and Digital Director, Evah Kimani on Thursday.

Customers can subscribe to either of two options: Life 200 and Life 300.

Under Life 200, subscribers pay Sh200 monthly for personal accident cover of up to Sh20,000 and last expense of a similar amount. A customer will also get 1GB of data, 25 minutes on any network, 100 on-net minutes, ad 25 SMSes.