JOHANNESBURG, South Africa, October 14, 2024 -- Telecoming
(www.Telecoming.com [4]), sportech company specializing in developing
and distributing mobile experiences for sports and entertainment, is
excited to announce a strategic partnership with The Movement Empire,
the world's most immersive online exercise platform. This agreement will
enable the distribution of Movement Empire's on-demand workout content
through major mobile operators in South Africa, reinforcing Telecoming's
strong presence in the South African market, where it has been operating
since 2015.

The Movement Empire, known for its comprehensive range of online
bodyweight workouts, is dedicated to empowering individuals to achieve
their fitness goals through innovative and engaging workouts that
require no equipment. Their content, which spans from low-impact,
reduced intensity sessions through to high intensity interval training
(HIIT) as well as yoga inspired sessions, which are designed to inspire
users at all fitness levels to lead active and healthy lives.

This partnership aligns with Telecoming’s Sportech strategy, which is
focused on expanding its home fitness division. By integrating The
Movement Empire’s premium content into its offerings, Telecoming
continues to demonstrate its commitment to the South African market and
its belief in the potential of local productions. The partnership
underscores Telecoming's dedication to providing high-quality, locally
relevant content that resonates with South African audiences.

"_We are thrilled to partner with The Movement Empire, a brand that
shares our vision for innovation in sports and fitness content. This
collaboration is a significant step forward in Telecoming’s strategy
to enhance our Sportech offerings in South Africa. We believe that
Movement Empire’s dynamic content will be highly appreciated by users
across the country_," said Roberto Monge, Chief Business Officer at
Telecoming.

"_We appreciate Telecoming's trust in The Movement Empire and we look
forward to bringing our immersive fitness content at scale to a South
African audience through their strong mobile distribution network. This
partnership allows us to reach more individuals who are eager to embrace
a healthier lifestyle, and we couldn't be more enthusiastic about the
possibilities ahead_," said Ben Wagner, CEO of The Movement Empire.

Since entering the South African market in 2015, Telecoming has
consistently adapted its services to meet the needs and preferences of
local users. This new agreement not only expands the company’s content
portfolio but also contributes to the growth of the South African
digital ecosystem by providing users with access to top-tier sports and
fitness content.