Kenyan agri-tech startup, Farmers Pride, a one-stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology, has raised $220,000 funding from Gray Matters Capital under its gender portfolio, coLABS.

According to Farmers Pride, they will use the funding to help reach 500,000, mostly female, rural farmers, to boost their income and productivity through access to quality inputs and services. The startup is also looking to delve into agro-dealer pipeline development and the launch of 50 technology-powered women and youth-owned village level DigiShops, as well as a DigiShop technology upgrade, to support the last mile SMS and voice-powered delivery of farmer education and inputs.

Furthermore, it also plans to roll out a robust farmer education program to reach additional 30,000 farmers by 2022, most of who are women and youth.

The investment marks the latest made by coLABS in the agri-tech space in Kenya after it invested in B2B startup Taimba and trading platform Farmshine last year. Its other portfolio startups are Rwanda’s ARED, Ghana’s Redbird, Nigeria’s Sonocare, and Tanzania’s WomenChoice Industries.