CAPE TOWN, South Africa, November 27, 2023 -- In an opinion piece published today by Rugby World, (https://www.RugbyWorld.com), Herbert Mensah, the newly elected President of Rugby Africa (www.RugbyAfrique.com), the continental governing body for rugby in Africa, highlights the vast economic potential of rugby across Africa.

Rugby World, multi-platform rugby union media brand, is the highest selling rugby magazine in the world. The publication, available in both print and digital formats, has been the voice of global rugby for over 60 years.

In the opinion piece, President Mensah explores the significant business opportunities from investing in rugby across Africa while emphasizing Africa’s crucial role in shaping the future of the sport:

To invest in Africa’s passion for rugby is to invest in an emerging market of 1.3 billion individuals. The United Nations expects the African population to double by 2050. This demographic represents far more than a business opportunity, it’s a compelling invitation to engage with an emerging market of unprecedented size and potential. As Africa’s population continues to expand each year, investing today marks the beginning of a transformative journey that will resonate across generations.